In addition to a first-class and reliable realisation of the elegant trade fair stand design, the presentation of Lohberger's high-quality products was our main purpose. During the development of the stand concept, emphasis was placed on sufficient space for the placement of the products as well as the professional storage of the food, which was cooked during the trade fair and used for the catering of the customers. The basic colour choice of BLACK for the stand design allowed individual elements of the stand to be highlighted precisely. This included the stage with the exhibitor's high-end product, which was used for the cooking shows that regularly took place at the stand. With the precise use of media technology, these shows could be followed by interested visitors throughout the stand. Lohberger enjoys an excellent reputation among renowned chefs. It was therefore the company's wish to highlight these testimonials for product quality in the form of backlit portraits at the trade fair stand. . Precise coordination of the respective set-up activities in advance and securing the high-quality and expensive equipment during the entire set-up phase were extremely important for the success and smooth running of the trade fair. Well thought-out and precise planning of the set-up phase and professional co-operation between the set-up teams were the basis for a perfect trade fair success.